Banking 2.0 – FinovateStartup: Focus on Authentium

I covered the first Finovate event organized by Jim Bruene back in October 2007 (in New York City). The event was such a success (it sold out in only 6 weeks) that Jim decided to organize two more Finovate events in 2008: FinovateStartup & Finovate 08.

I was delighted when Jim invited me to be the official live blogger on NetBanker at FinovateStartup in San Francisco.  Before the event, I plan to blog about most of the 40 startups which will demo their products. My goal is to give you a brief overview of those innovative startups.

Authentium, innovative solutions for a “secure internet”

Page_logoI met John Sharp, Authentium’s co-Founder and Chairman, several times in London. John first contacted me via Linkedin.

Authentium_2I shot a video interview with John and talked about topics such online security, identity theft, and two-factor-authentication.

Authentium recently rebranded its VirtualATM product as SafeCentral, allegedly the first “secure internet”.

According to John, “Using SafeCentral is like going into war already “armored-up” – using the other solutions is like going into battle, being wounded, and getting hauled off to hospital – and then finding out, as you fight for your life, that your health insurance is paid up.”

To stay up-to-date on online fraud, online security, viruses & malware apps, I invite you to subrscibe to the Authentium blogs.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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