Axis Bank Ping Pay P2P payments social media banking

Axis Bank Enables P2P Payments via WhatsApp, Social Media

Axis Bank became the latest Indian bank to tap social media banking with ‘Ping Pay’, a P2P payment service enabling their banking customers to send money to their friends via WhatsApp.

Axis Bank Ping Pay P2P payments social media bankingAxis Bank announced the upcoming launch of the ‘Ping Pay‘ app, a self-proclaimed ‘first multi social payment in India’ embracing the social media banking popularity in India.

Axis Bank’s customers can send or ask for money and mobile recharge across Facebook, Whatsapp, Twitter, SMS or e-mail.

Axis Bank Ping Pay – Key Features

  1. Axis Bank customers can send money/recharge, receive money/recharge and ask for money/recharge from anyone in their friend list, without knowing their bank account details
  2. Non-Axis Bank customers can receive money/recharge and ask for money/recharge from anyone in their friend list, without knowing their bank account details
  3. Every time you send or ask for money, say whatever you want to say to your friends through customized messages, videos, voice notes or images
  4. Register your bank account details in a few simple steps for sending or receiving money, link your account only once and the same can be set as default for all subsequent transactions
  5. Make fund transfers/recharges for free
  6. Transaction limit: Make fund transfers starting from Rs. 1 up to Rs. 50,000 per day

Axis Bank Ping Pay – Security

As expected, Axis Bank is highlighting the security features of the app, driving customer trust being one of the first hurdles to overcome to drive adoption of any mobile banking and payment app, let alone any apps coupled with social media banking services:

  • Your bank account information will not be compromised in any way. Ping Pay will never post your account related information on any of the public forums/walls of the social media platforms connected with the app.
  • A unique MPIN is required every time you want to log-in
  • Multiple login to the Ping Pay app from different mobile handsets is not allowed. You can use the application on only one device for one mobile number.
  • While sending money, you will receive an auto-generated sender code which you need to share with the receiver. S/he will need to enter the same for receiving the money.
  • Daily Transaction Limit – All of your financial transactions have respective daily limits.
  • For sending money (Axis Bank customers only) – you will have to authenticate and link your bank account using your Axis Bank Debit Card or Internet Banking credentials.

axis bank pingpay registration social payments


Rajiv Anand – Group Executive & Head Retail Banking: “This is the only application on which you can send and ask for money.  The transfer of funds is instant while in other platforms there is a waiting period of 30 minutes to one day.”

2015 has already proved to be a busy year in the social media banking space with a broad range of initiatives tapping Facebook and twitter: Barclays ‘Ping it’ and BPCE’s ‘S-Money’ both enabling P2P payments via twitter, Kotak Mahindra Bank‘s unique ‘hashtag banking’ service offering their customers up to 23 actions via direct messages…

Now, we can also add Whatsapp to the list, compliment of the Axis Bank ‘Ping Pay’ app for Android and iOS.

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Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

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