GAMIFICATION AXA Equitable Pass it On - Best Insurance Game Apps For iPhone
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‘Axa Equitable Pass it On’ Insurance App For iPhone [GAMIFICATION]

Our Visible Banking team reviewed the ‘Axa Equitable Pass it On’ app as part of our search for the best insurance game apps for iPhone (insurance gamification).

GAMIFICATION AXA Equitable Pass it On - Best Insurance Game Apps For iPhoneWith our video reviews of iOS apps series (iPhone and iPad), we aim to flag the most relevant insurance and banking game apps available to download, and assess the impact of gamification on insurance customers.

This is our fifth video review, this time for the free version of a iPhone game from Axa Insurance, named ‘AXA Equitable Pass it On!‘.

Your comments are welcome. And if you enjoyed watching the video, we invite you to click on the ‘Like’ button on YouTube and subscribe to our channel.

You can find more info about the ‘AXA Equitable Pass it On!‘ app directly on iTunes.


Have you played this insurance game for iPhone?  In your opinion, how big is the opportunity for banks and insurance firms to launch or sponsor addictive mobile games like this home insurance game?  Can it help change people’s perception of a financial services brand and possibly drive up the volume of insurance quotes?

We invite you to share your thoughts about the gamification of insurance herevia twitter or on our Facebook page.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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