India Aviva Life CEO Trevor Bull

Aviva Life Insurance CEO: “Digital (Transformation) will be the Core”

The CEO of Aviva Life India, Trevor Bull, confirmed the ever growing necessity for insurance firms to drive digital transformation and deliver a super mobile customer experience to their customers.

India Aviva Life CEO Trevor BullIn a recent interview with the Hindu Business Line, Trevor Bull – MD & CEO at Aviva India, talk about about the importance of Digital in their growth strategy.

This focus on Digital reflects one of the three key strategies of the Aviva Group globally, ‘Digital First‘.

Trevor Bull on Digital Transformation in Insurance: [quote_center]”We have to catch up, and we can’t anymore interact with customers in the same way as we are used to.  (…) Going digital has tremendous benefits such as consistency, access to information, etc.”[/quote_center]

The vision of Aviva India’s CEO on Digital reflects the Aviva Group commitment to drive digital transformation and insurance innovation group wide: last August, the insurer recruited Andrew Brem from British Gas to take on the newly created ‘Chief Digital Officer’ role, working directly for the CEO.

Watch this video to find out how Aviva Investors transformed Marketing Services and Distribution digitally.

If you enjoyed reading my article ‘Aviva Life Insurance CEO: “Digital (Transformation) will be the Core”’’ or if you wanted to react, I invite you to connect with me here, on twitter (@Visible_Banking) or on LinkedIn.

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Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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