A few days before the Android Pay and Samsung Pay launches, Apple finally published a video promoting its popular Apple Pay service among Apple Watch owners.
About a year after launch, Apple has recently published their first official YouTube video focused exclusively on their mobile payment service, Apple Pay.
Since the initial take up of Apple Pay which was unarguably promising, industry analysts seem to broadly agree that Apple’s mobile payment service has failed so far to generate the volume of transactions they were initially hoping for this year.
Even though those articles will be rather short, they’ll still require a considerable amount of work everyday. So the question is: how valuable to you is this new news service, including this article on mobile payments ‘Apple Promotes Apple Pay Ahead of Samsung, Android Pay Launch’?
Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.
Christophe has contributed to over 140 events in 18 countries.
Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.
Christophe's views on VisibleBanking.com are his own.