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Apple Promotes Apple Pay Ahead of Samsung, Android Pay Launch

Apple Pay Mobile Payments

A few days before the Android Pay and Samsung Pay launches, Apple finally published a video promoting its popular Apple Pay service among Apple Watch owners.

Apple Pay Mobile PaymentsAbout a year after launch, Apple has recently published their first official YouTube video focused exclusively on their mobile payment service, Apple Pay.

Since the initial take up of Apple Pay which was unarguably promising, industry analysts seem to broadly agree that Apple’s mobile payment service has failed so far to generate the volume of transactions they were initially hoping for this year.

McDonalds Android PaySamsung PayMeanwhile, Apple’s key competitors are making their moves with Samsung Pay (with non-NFC support) and Android Pay both about to launch in the US.  On 26th August, MacDonald’s will become one of the very first nationwide retailers to roll out those alternative mobile payment services.

On a more positive note, Apple will find comfort in the fact that an outstanding 80% of Apple Watch owners are using Apple Pay.

I’d be curious to see how much Samsung Pay integration Sammy will provide in its upcoming, rather sleek-looking round smartwatches, the Samsung Galaxy Gear A watch and the Galaxy Gear S2.

Let’s hope that the Gear A watch will have more than a “limited form of Samsung’s payment software” as suggest by the Wall Street Journal at the end of July.

Apple Pay Video

https://www.youtube.com/watch?v=58gAy85dwf0

On the back of my recent nomination to the 2015 edition of the European Digital Financial Services Power 50, I decided to try out a new concept on VisibleBanking.com: I’m creating a new series of short articles tagged ‘newsflash‘ to give you the heads up on some of the top news and insights curated by me and my team on daily basis.

Even though those articles will be rather short, they’ll still require a considerable amount of work everyday.  So the question is: how valuable to you is this new news service, including this article on mobile payments ‘Apple Promotes Apple Pay Ahead of Samsung, Android Pay Launch’?

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Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on VisibleBanking.com are his own.

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