Malayan Insurance Launches First Facebook Insurance Online Store Innovation

APAC Insurer Launches 1st Facebook Insurance Online Store [INNOVATION]

Social media insurance. APAC insurer Malayan Insurance launched the 1st facebook online store where facebook fans can buy wide range of non-life insurance products including travel.

Malayan Insurance Launches First Facebook Insurance Online Store InnovationIn response to the growing demand for lifestyle insurance coverage online, Malayan Insurance has introduced a digital first: the Malayan Insurance Facebook Online Store.

The app has been available on Malayan insurance’s facebook page, which currently has over 15,000 likes, since November 2012.  At launch, the store offered only 2 insurance products and 2 means of payments (mastercard or visa credit cards).

According to the insurance firm, Facebook enables them to reach out to more customers who intend to avail non-life protection – anytime, anywhere.


“This innovation allows [us] to use social media to educate netizens about nonlife insurance and how easily it can be availed online,” read a company statement.

 Simple and secure payments

  • Clients may use their credit cards, BancNet ATM, or even Globe GCash as their mode of payment.

4 types of insurance, 12 products to purchase 100% online

Online Insurance Purchase Form

Malayan Insurance Facebook Online Store Digital Purchase Online Form

Facebook Wall Promotion

Malayan Insurance First Facebook Online Store Wall Promotion

This is one of the most exciting facebook insurance initiatives I came across in the digital innovation space for a while.

Congratulations to Malayan Insurance for pushing the social media envelope with a clear focus on driving sales via their online insurance business.

In the months to come, I very much look forward to assessing the overall impact of this facebook app on online sales as much as on brand awareness and word of mouth.  Driving online sales within facebook is possible if you integrate customer reviews to your products list.

I wonder how successful such an online store for insurance product be without integrating the Voice of the Customer (VOC)…  Moreover, it seems like for this current version, Malayan Insurance didn’t explore in great details the viral features of the app which doesn’t incorporate any significant sharing mechanisms…

I invite you to share your thoughts on the role of social media in the insurance industry and the propensity of insurance customers to not only research but also purchase insurance products on facebook, here or on twitter.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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