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American Express Leverages Twitter Brilliantly (Again) with ‘Sync’

In early March 2012, American Express confirmed its position as king of social media in financial services. The leading us-based cards and payments company launched  another brilliant initiative on twitter: ‘Sync’ which enables cardholders to connect their credit card to their twitter accounts and enjoy discounts at Amex’s leading merchants by tweeting specific hashtags.

I am a big fan of American Express which is unarguably the top financial services firm worldwide in the social media space.

Their social strategy is totally aligned with their business strategy and they are totally focused on finding innovative, intuitive, ways to tap into the likes of facebook or twitter in order to generate business and drive value for their card holders, their smaller merchants and their corporate partners.

Earlier this month, and a few months after a similar integratiion with Foursquare, American Express launched ‘Twitter Sync, another brilliant initiative where Amex removes as much friction as possible, and successfully drives a tremendous amount of activity on twitter but more more importantly a huge volume of real business transactions and ‘savings’.

I invite you to watch my short video comments published on youtube about two weeks ago.  Please subscribe to our channel if you are keen to watch my videos as soon as they are available.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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