American Express Launches ‘OPEN Forum Pulse’ to Help Businesses Share their Insights and Advice on Twitter

I invite you to check Jennifer Leggio‘s interview with Jason Rudman, Director of Strategy and Marketing for American Express OPENAmerican Express OPEN keeps ‘pulse’ on small business with social media.

Jennifer spoked with Jason about American Express’ social media strategy and delivery, as well as benefits to its small business customers.

Earlier today Jason sent a tweet about ‘Pulse’ the new service the OPEN Forum team introduced a few weeks ago: @jasonrudman Check out and see how businesses are sharing their insights and advice on Twitter. 

Please find below a few screenshots from
I will add more information and update this post tomorrow. Stay tuned!

OPENForum-Pulse   OPENForum-Pulse-2


Today, I couldn’t find a link to this new service on the OPEN Forum community.

7 Reasons Why You Must Check OPEN Forum
I invite you to read the post I published back in July 2009 following the successful redesign of the OPEN Forum community.

OPEN Forum 2.0 or How to Reward your Customers
But let me get back to the OPEN Forum. It is rare to find an online community with a simple and sleek interface, and with the right level of features. It demonstrates that American Express worked with a few subject matter experts who really get social media.

At Visible Banking we are totally focus on helping our clients understand and leverage social media to drive client and employee engagement. Social Media is all about people, not technology.

You MUST check the OPEN Forum for the following reasons:
1. Sleek Interface – It is clear and simple. You are not overwhelmed by too many features or options… MORE

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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