AIB Bank Mobile Banking Digital

AIB Bank Reaches Mobile Banking Milestone with 500,000 Active Users

Ireland’s AIB Bank has recently reached a digital banking milestone with 500,000 active mobile banking users.

Last week, AIB Bank released a youtube video promoting their latest digital banking achievement, ‘500,000 users actively using AIB Mobile Banking‘.

AIB Bank Mobile Banking Digital

Congratulations to AIB for reaching this major mobile banking milestone.  But their video doesn’t tell us much.

Please note the AIB mobile banking app currently doesn’t include any personal finance management (PFM) or P2P payment features.

In case you missed it, Barclays Bank published a more comprehensive series of insights on their own mobile banking achievements in the slightly outdated infographic below.

Infographic Barclays Bank Mobile Banking Insights

AIB’s short video doesn’t include much insight on the stats which matter the most like the number of daily users, monthly usage or the impact on spending and saving behaviour.

Are you one of Barclays’ 2-3 million customers or AIB’s 500,000 customers actively using their mobile banking app(s)?  How good do you find the customer experience on mobile in 2014?

If you enjoyed reading my article or if you wanted to react, I invite you to connect with me here, on twitter (@Visible_Banking) and on google+.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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