adtech London 07: a day full of excellent meetings

by Christophe Langlois Sep 28, 2007, 12:57 pm

Excellent networking opportunity
One of the key benefits of attending adtech was the opportunity to meet with my peers and renowned experts. On the second day, I managed to talk (one-to-one) to over 20 people again.

I even managed to shoot three video interviews:
* Erik Hauser, Creative Director of Swivel Media and Founder of the Experiential Marketing Forum
* Catherine Ossemerct, Head of Media-Channels at Fortis Merchant and Private Banking
* John-Paul Bernbach, Content Manager at Join2Grow

I met some delegates from the following companies: Revolution, ebuddy, oddcast, otolabs, hitwise, intel, CapitalOne, eMarketer, Fortis, Yahoo!, ElmarReizen, tripadvisor, foviance, C2C, STA Travel, Swivel media, IBM.

The conference
I attended the following sessions:
* Brand Building in the Digital Age
* Online Branding: strategy and measurement
* Exploiting Emerging Online Segments
* Virtual Worlds – what value can they bring beyond PR & market research

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Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on VisibleBanking.com are his own.