CBD Active Saver Mobile App Banking Innovation

Active Saver App + Fitness Tracker = Healthier, Wealthier Banking Customers

Commercial Bank of Dubai launched the innovative ‘Active Saver App’ which taps mobile banking and fitness trackers to reward healthy customers with higher interest rates.

Last week, I noticed on the Apple app store a new banking app from Commercial Bank of Dubai: the Active Saver App available exclusively for iOS for now (an Android app is coming soon).

The idea for the Active Saver app was conceived at CBD’s Innovation Lab, which explores new products, technologies, and processes that can add value to customers’ lives and drive business efficiencies and growth.  This new product is an extension of CBD’s Personal Financial Management Solution launched a year ago to help CBD customers make smarter financial choices and to guide them in achieving their financial goals.

CBD Active Saver App iOS

The Active Saver App for iOS

“Active Saver Account is a Savings Account designed to encourage customers to remain healthy by performing physical exercise and save money to earn attractive interest rate on eligible average balance.

It is CBD’s Social Responsibility driven endeavor to encourage customers to remain healthy and reward them to allow saving to earn attractive interest on their saving amount through this product.”

How to Register and Use

CBD Active Saver How to Register


Peter Baltussen, CEO of Commercial Bank of Dubai: [quote_center]”At CBD, we are constantly looking to bring extraordinary experiences to the market and to our customers through the continual launch of innovative products and services. CBD’s Innovation Lab has allowed us to help transform our employees’ creative ideas into market innovations and the Active Saver App is a clear example of this.”[/quote_center]

Murray Sims – General Manager, Personal Banking Group at CDB: [quote_center]”The Active Saver App promotes fitness and health among our customers while giving them increased financial benefits. This ‘Powered by You’ app will encourage all our customers to improve their fitness levels while also helping them better achieve their long-term financial goals. A truly personalised experience for all.”[/quote_center]

On the back of my recent nomination to the 2015 edition of the European Digital Financial Services Power 50, I decided to try out a new concept on VisibleBanking.com: I’m creating a new series of short articles tagged ‘newsflash‘ to give you the heads up on some of the top news and insights curated by me and my team on daily basis.

Even though those articles will be rather short, they’ll still require a considerable amount of work everyday.  So the question is: how valuable to you is this new news service, including this article on banking innovation ‘Active Saver App + Fitness Tracker = Healthier, Wealthier Banking Customers’?

If you enjoyed reading my article or if you wanted to react, I invite you to connect with me here, on twitter (@Visible_Banking) or on LinkedIn.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on VisibleBanking.com are his own.

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