Jin Zwicky OCBC Bank Frank Youth Banking-efma

In my video interview, Jin Zwicky – VP Experience Design at OCBC Bank tells us more about ‘Frank by OCBC’, a fresh brand focused on youth banking.  EFMA Distribution Summit 2015.

Jin Zwicky OCBC Bank Frank Youth Banking-efmaIn March 2015, I was delighted to deliver my 10th speaking engagement for the European Financial Marketing Association (EFMA) as part of the Digital Banking and Social Media stream of their EFMA Distribution Summit 2015 in Barcelona.

As usual, I met some fantastic banking innovation professionals, thought leaders and senior executives with a digital mind including Jin Zwicky – VP Experience Design at OCBC Bank.

OCBC Bank: What is Frank by OCBC [YOUTH BANKING]

In this short extract from my 25-minute video interview, Jin talks us through the story behind ‘Frank by OCBC‘ and tells us how valuable this fresh approach to youth banking is for the OCBC Bank.

I invite you to watch my other video interviews on Digital Banking and Social Media with OCBC Bank’s Jin Zwicky and a few other key speakers from the EFMA Distribution Summit 2015.

If you enjoyed reading my article or if you wanted to react, I invite you to connect with me here, on twitter (@Visible_Banking) or on LinkedIn.

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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