In Sydney, more than 20 people joined us for some drink and my speech on my first published book ‘a practical guide to social media in financial services’. The following financial institutions were represented: CommInsure, Commonwealth Bank, GE Capital, ING Direct, National Australia Bank (NAB), Suncorp, UBank.
After a successful soft launch and a few hundreds copies of the book already sold all over the world in countries such as the UK, France, Spain, Switzerland, the US, Brazil, Japan, Singapore and Australia, my publisher organized our first official book launch party (London, 12 September 2011).
I had the opportunity to talk the crowd (30+ journalists, students and financial services professionals) through the story behind Visible-Banking.com and my book, and answer questions from an engaged audience.
The event was very relaxed and informal. Most people in the room were familiar with my work on Visible Banking and aware of my book, Contrary to Singapore, I delivered a longer speech (over 45mn!) on topics such as the Voice of the Customer (VOC) and Know your Followers/Fans (KYF).
We decided to organize a draw and give one copy of my book to a luck winner. Suzy from ING Direct picked my social media friend and fellow ‘bacon enthusiast’ (private joke ;)), Derek Jenkins – Research and Development Manager at Commonwealth Bank.
Derek, I look forward to reading your book review on Amazon.com.
So if you couldn’t join us in London, Singapore and Sydney, this is what you missed. But I’m travelling quite a bit, and I am regularly invited to speak at conferences all over the world, so chances are I will come near you in the next few months. Please check Visible Banking on regular basis, I’m keen to connect with you in person and discuss the exciting topics of social media and digital engagement in financial services.
My publisher and I have already put together half-a-dozen sizable deals with financial institutions in the UK, France, Singapore and Australia. We would be delighted to put together a similar deal to distribute the book within your organization.
I invite you to check the pictures we shot during the event. As usual feel free to like and comment them, and add yours.