in

90 Social Media Initiatives Launched by Financial Institutions in February (Twitter, YouTube, Blogs)

13-Feb – Twitter – Partners_FCU (US)
13-Feb – YouTube – Fédération Nationale du Crédit Agricole (France)
16-Feb – Twitter – Voba_Oberberg (Germany)
16-Feb – Blog – BBVA’s Tu Cuentas Blog (Spain)
17-Feb – Twitter – bbvaopentalent (Spain)
17-Feb – YouTube – First Federal Online (US)
18-Feb – Twitter – FarmersIns (US)
18-Feb – Twitter – siucreditunion (US)
18-Feb – Twitter – SFCUiLife (US)
18-Feb – Twitter – L_Bank (Germany)
18-Feb – Twitter – NWSB (US)
18-Feb – Twitter – jobsatsantander (UK)
19-Feb – Twitter – SoundCommunity (US)
20-Feb – Twitter – LoughCU (US)
20-Feb – Twitter – capitolcu (US)
20-Feb – Twitter – hopewellfedcu (US)
21-Feb – Twitter – Societe Generale’s evianmasters (France)
22-Feb – Twitter – 66FCU (US)
22-Feb – Twitter – KUCreditUnion (US)
22-Feb – Twitter – COPCU (US)
22-Feb – Twitter – Sparkasse KölnBonn (Germany)
23-Feb – Twitter – AAAauto (US)
23-Feb – Twitter – TelesisCU (US)
23-Feb – Twitter – nevadafederal (US)
23-Feb – Twitter – BishopstownCU (US)
24-Feb – Twitter – Citibank (US)
25-Feb – Twitter – CommunityChamp (Canada)
25-Feb – Twitter – mbanksk (Poland)
25-Feb – Twitter – caixa_laietana (Spain)
26-Feb – Twitter – BankAtlantic (US)
27-Feb – Twitter – NWGACU (US)
27-Feb – Twitter – Sparkasse PF CW (Germany)
27-Feb – Twitter – SpurTheEconomy (US)
27-Feb – Twitter – BankFAB (US)
27-Feb – Blog – Think Northwest (US)
27-Feb – YouTube – Labor Union Credit Doctor (US)
28-Feb – Twitter – RaboplusNZ (New Zealand)

Visible Banking Social Media Watch Series: Tracking over 1,500 initiatives in 45+ countries
To find out more about social media in finance, I invite you to follow me on twitter, and check my four social media watch series:
Visible Banking Twitter Watch – 1,000+ accounts / 45+ countries
Visible Banking Blog Watch – 170+ blogs / 15+ countries
Visible Banking Facebook Watch – 330+ pages / 35+ countries
Visible Banking YouTube Watch – 200+ channels / 20+ countries

Visible Banking Quick Wins
Most of the time, you can identify a lot of areas for improvement, easy to fix, which would make your social media initiatives more successful:
* simplify and optimize your interface
* identify passionate contributors among your employees
* produce a stronger editorial line and more valuable content
* identify your influencers (advocates and detractors) and start building relationships with them asap
* promote your initatives on your own assets (public website, online banking…)
* fully leverage all the key social media sites to cross-market your initiatives and your content

VisibleBanking-SocialMedia-RewardAnd above all, find the best way to REWARD people for visiting, contributing, sharing, and promoting your initiatives!

I would be delighted to have a chat with you about your social media strategy, so please do not hesitate to call me on +44 7736 446 357 or send me an email to christophe[dot]langlois[at]visible-banking[dot]com.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on VisibleBanking.com are his own.

Financial Fitness for Banks and CUs in 2010: 1h on TweetChat, 6 Questions, 20+ Participants, 200+ Tweets

The Social Media rEvolution @ The Financial Services Forum (London, January 2010)