In the new few days, I will share with you some of our latest unique insights on facebook and twitter via a number of video posts. I’ve already confirmed that only 0.05% twitter accounts in financial services are verified which seems low from an industry whose reputation has been severly damaged in the last three years and which is eager to improve brand perception andprovide better customer care wherever their clients are.
I will also talk you through one of the key challenges on facebook for financial institutions: driving engagement via an open wall. Surprisingly, we found that the majority of facebook pages in financial services are ‘open’ and ‘at risk’… Stay tuned on Visible Banking!
I will say it again. If it is easy to setup an account and ‘be on twitter’ (it essentially takes only a few minutes), very few banks, insurances firms or asset management boutiques have started to use this increasingly popular communication channel and actively engage with their customers, prospects, influencers, and employees on twitter: we found that no less than 90% of the accounts we are tracking are not ‘active’…
Companies mentioned: ABNAMRO, American Express, Banco Exterior, Banesco, Bank of America, BNI, Bradesco, Citi, Credit Agricole, FNB, GEICO, Halifax, KKS, Rietumu Banka, Santander, Societe Generale, SunTrust, TD Bank, TN Sitrade, Wells Fargo.
As you would expect, close to 50% of the most active accounts areaccounts dedicated to customer support…
We at Visible Banking would be delighted to help you and your team better UNDERSTAND and LEVERAGE social media in a strategic yet pragmatic way. So please don’t hesitate to call me, send me an email or DM me (@Visible_Banking) to book a meeting and talk about twitter, facebook,crowdsourcing, customer reviews, social media & social commerce in banking, financial services and insurance.