64 Social Media Initiatives Launched by Financial Institutions in January (Twitter, YouTube, Blogs)

A few months ago, I started to give more visiblity to the financial institutions which engage on Twitter, YouTube and blogs. From now on, in addition to my twitter updates I plan to publish a monthly list of anniversaries

My goal is to give more visibility to those social media efforts, flag the financial insitutions which are experimenting and trying to engage online, and recognize the contributors who spend hours producing valuable content… whether those initiatives are well executed or not!

On the internet there is no such thing as a definitive list. That is why I invite you to flag any missing initiatives in this post. And please make sure to add your initiatives to the Visible Banking Directory: Social Media Initiatives in Financial Services which I believe is the most comprehensive directory available online.

If lists are valuable, it is the insights which will help you to be successful online. Our aim at Visible Banking is to help financial insitutions to better understand social media in the Finance industry: it is useful to know how Dell, Starbucks, or Toyota successfully leverage social media, but it is critical to understand the potential in our heavily regulated industry, and identify what has worked and what hasn’t.

Beyond our passion for social media, it is our knowledge of the industry which is our key differentiator.

64 blogs, YouTube Channels and Twitter Accounts Launched in December 07 – 08 – 09
64 social media initiatives: 44 twitter accounts, 13 YouTube channels, and 7 blogs.
9 Countries: 1. US (49), 2. Germany (5), 3. Australia (2), UK (2), Spain (2), Canada (1), Brazil (1), Netherlands (1), Bangladesh (1).
3 years: 2007 (4), 2008 (7), and 2009 (53).
Please do not hesitate to leave a comment and flag any missing initiatives!

Anniversaries in January
Happy 3-Year Anniversary!
01-Jan – Blog – Ufirst Federal CU’s “The Boardcast” (US)
08-Jan – YouTube – Caja Navarra’s Canvideos (Spain)
18-Jan – YouTube – Nationwide’s I Am On Your Side (US)
18-Jan – YouTube – Nationwide Insurance (US)

Happy 2-Year Anniversaries!
15-Jan – YouTube – The Carolinas Credit Union Foundation (US)
18-Jan – YouTube – Michigan Credit Union League’s MCUL6 (US)
20-Jan – Twitter – individuum (Australia)
23-Jan – Blog – Liberty Mutual’s the Responsibility Project (US)
23-Jan – Twitter – ittefcu (US)
24-Jan – YouTube – Wright-Patt Credit Union (US)
25-Jan – YouTube – Deutsche Bank Careers’s deutschebankrocks(Germany)

Happy 1-Year Anniversaries!
02-Jan – Blog – The Wells Fargo / Wachovia Blog (US)
06-Jan – Twitter – Northeast_Bank (US)
06-Jan – Twitter – StJohnDallasFCU (US)
07-Jan – Twitter – BofA_help (US)
07-Jan – Twitter – CARTERFCU (US)
08-Jan – Twitter – Interpolis (Netherlands)
08-Jan – Twitter – cu1ks (US)
09-Jan – Twitter – cornerstone_FCU (US)
10-Jan – Twitter – amcore_bank (US)
11-Jan – Twitter – etradebaby (US)
12-Jan – Twitter – CleveFed_ComDev (US)
13-Jan – YouTube – Georgia Florida United Methodist Federal Credit Union(US)
14-Jan – Twitter – myCUCommunity (US)
14-Jan – Twitter – elfcu (US)
14-Jan – Twitter – ProvidentCU (US)
15-Jan – Twitter – EGEFCU (US)
15-Jan – Twitter – TFCU (US)
15-Jan – Twitter – SterlingBank (US)
15-Jan – Twitter – WAFedSavings (US)
16-Jan – Twitter – BBVA’s predicciones (Spain)
19-Jan – Twitter – ficoba (Germany)
19-Jan – Twitter – nicoletbank (US)
20-Jan – YouTube – Barclaycard Create (UK)
21-Jan – Twitter – ChangeEverything (Canada)
22-Jan – Twitter – ForumTalk (US)
22-Jan – Twitter – wcb_utah (US)
23-Jan – Blog – BMI Federal Credit Union Blog (US)
23-Jan – Twitter – 1st Mariner Bank (US)
23-Jan – Twitter – Ohio CUs’ moneyandstuff (US)
24-Jan – Twitter – Westpac_help (Australia)
24-Jan – Twitter – RBC Bank (Canada)
25-Jan – Twitter – MondialTravel (Brazil)
25-Jan – Twitter – meritrustcu (US)
26-Jan – Blog – North Jersey Community Bank’s Banking on Mainstreet(US)
26-Jan – Twitter – BNPPARIBAS_DE (Germany)
26-Jan – Twitter – SunTrust’s livesolid (US)
26-Jan – YouTube – bnpparibaskanal (Germany)
27-Jan – Blog – CNB Bank Direct Blog (US)
27-Jan – Twitter – ornlfcu (US)
27-Jan – Twitter – unumnews (US)
27-Jan – Twitter – AllstateMotor (US)
28-Jan – Twitter – fabandt (US)
29-Jan – Twitter – YoungFree_SC (US)
29-Jan – Twitter – Petplan (US)
29-Jan – Twitter – SEB Bank (Germany)
29-Jan – Twitter – Schecking (US)

Visible Banking Social Media Watch Series: Tracking over 1,500 initiatives in 45+ countries
To find out more about social media in finance, I invite you to follow me on twitter, and check my four social media watch series:
Visible Banking Twitter Watch – 930+ accounts / 45+ countries
Visible Banking Blog Watch – 165+ blogs / 15+ countries
Visible Banking Facebook Watch – 315+ pages / 35+ countries
Visible Banking YouTube Watch – 180+ channels / 20+ countries

Visible Banking Quick Wins
Most of the time, you can identify a lot of areas for improvement, easy to fix, which would make your social media initiatives more successful:
* simplify and optimize your interface
* identify passionate contributors among your employees
* produce a stronger editorial line and more valuable content
* identify your influencers (advocates and detractors) and start building relationships with them asap
* promote your initatives on your own assets (public website, online banking…)
* fully leverage all the key social media sites to cross-market your initiatives and your content

And above all, find the best way to REWARD people for visiting, contributing, sharing, and promoting your initiatives!

I would be delighted to have a chat with you about your social media strategy, so please do not hesitate to call me on +44 7736 446 357 or send me an email to christophe[dot]langlois[at]visible-banking[dot]com.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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