I put together a list of first tweets from 25 top banking twitter accounts including BBVA, Garanti, Santander, Citibank and Barclays.
To celebrate its 8th anniversary, the twitter team cleverly released a discovery tool displaying the very first tweet for any given live account. You can follow the conversations on twitter using the following hashtag #FirstTweet.
I selected 25 of the top 50 most followed banks on twitter from the 2,000+ banking twitter accounts my Visible Banking team have been following for the last 5 years as part of our Visible Banking Twitter Watch series.
The list of banks mentioned here includes: BBVA, Bancomer, Banesco, Bank of America, Barclays, BBVA, BNI, Citi, Garanti, Interbank, Kasikornbank, Kotak Bank, SABB Bank, SAIB, Santander, Sberbank, SCB, Wells Fargo, USAA.
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First Tweets from 25 top banking twitter accounts
Please find below my 5 favourite first tweets.
#BofA Extends More Than $173 Billion in #Credit During 3rd Quarter #lending #banking #finance http://go.bofa.com/2lha
— Bank of America (@BofA_News) November 5, 2010
If it’s important to include hashtags as part of your twitter content strategy, make sure not to overkill your tweets with too many #s…
Hasta hoy tienes chance de colaborar con Haití a través de la Cuenta Corriente de Banesco Solidaridad con Haití. Visita www.banesco.com
— Banesco Banco Univ. (@Banesco) January 25, 2010
Is there any better way to start tweeting than coming to the rescue to people in extreme personal and financial situations? Like in digital marketing, make sure your call to action is as relevant and targeted as possible. And first, make sure your links work!
Welcome to the official Twitter page of The Saudi Investment Bank (SAIB)#Saudi #banks #الرياض #جده #الخبر
— SaudiInvestmentBank (@SAIBLIVE) June 18, 2012
Unarguably hashtags are important on twitter. If you publish tweets in different languages, identify the top hashtags for those languages.
Citi Office of Homeownership Preservation contributes $50,000 to STABLE, helps distressed Citi homeowners in Chicago http://bit.ly/8YPIjD
— Citi (@Citi) January 6, 2010
I wanted to flag this tweet from Citi to demonstrate how much progress the bank made on twitter in the last few years. Please notice the bank was using generic bitly.com short urls at the beginning. They cleverly ditched them in favour of custom ones.
BNI termasuk salah satu dari 32 saham transaksi margin (margin trading) yang ditetapkan oleh Bursa Efek Indonesia (BEI). (Investor Daily).
— BNI (@BNI46) August 3, 2009
Social media, and twitter in particular is all about building relationships and connecting targeted content with the right audience. Aim to always add a call to action (a link), and/or a twitter handle and a hashtag.
1-5 | 6-15 (including BBVA, Barclays) | 16-25 (including Garanti, Santander, USAA)