The Crowdfunding Promise

200+ European Crowdfunding Platforms Helped Small Businesses Raise €450 million In 2011

In Europe, more than 200 crowdfunding platforms have helped many small businesses raise funds of up to €450 million in 2011. The funds are spread out to about 600,000 different fundraising campaigns via different crowdfunding platforms.

The Crowdfunding PromiseSmall and medium sized businesses are said to be the lifeblood of the economy as they represent about 99% of businesses. SMEs are also responsible for economic growth, innovation and job creation. The problem however is that funding sources for these businesses are very limited.

There are only a few number of venture capitalists that support SMEs. In fact only 0.5% of small businesses have gotten support in the form of risk carrying equity investment from capitalists.

Access to capital and a shortage of funding tools have been the primary problem of SMEs and these factors essentially delays economic growth, innovation and job creation. Crowdfunding is said to be the solution to this problem.

Crowdfunding is not exactly a new concept but with the internet, especially mobile technology and social media, it has offered an environment where businesses and people can collaborate and exchange resources.

Although it is necessarily not going to change the way businesses seek funding but it can be an alternative and it will supplement the existing financial infrastructure.

Across Europe there are about 200 crowdfunding platforms for just about every type of business. In 2011, it is estimated that funds raised can reach up to €450 million from 600,000 campaigns. Compare that to €3.9 billion invested to 4,800 SMEs from venture capital firms in 2011 it is still small but the growth rate estimates that the potential value of crowdfunding can equal European venture capital in two years.

Key Stats

  • Europe crowdfunding platforms have raised €450 million for 600,000 fundraising campaigns in 2011
  • Europe venture capital has invested €3.9 billion to 4,800 SMEs in 2011
  • In the next two years, potential market in value between crowdfunding platforms and venture capital will equal out
  • Only 0.5% of SMEs have received risk carrying equity investment from venture capital firms
  • 99% of businesses are considered small to medium sized

Oliver Gajda, Co-Chair & Co-Founder, European Crowdfunding Network: “SMEs are widely acknowledged drivers of innovation, job creation and economic growth. However, there are very limited funding mechanisms that share the risk of investing in innovation and job creation for the absolute majority of these businesses.”

Covered by my Visible Banking Team


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Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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