12th June 2009 – VB Social Media Banking News #20: Reward Your Members to Drive Adoption, FinovateStartup09 Demo Videos Now Available, From RaboPlus and FNBO Direct – Always Pay Yourself First

Please find below my daily selection of tweets and posts on social media in banking and financial services from the twitterati and the bloggers I am following.

I invite you to check the other tweets which didn’t make my post today. I flagged them as favorites on @Visible_Banking.

Via Twitter
StateFarmIns @Visible_Banking, I guess today IS our 1-year Twitter anniversary! Thanks for reminding us! You’re not mad that I forgot, are you?

Kiva RT @BeUnreasonable: Co-Founder Jessica Flannery tells the story of “How I Became a Social Entrepreneur”:

Reward to Drive Adoption – Contest & Exclusive Content
1stMarinerBank Become a fan of 1st Mariner on Facebook and you’re automatically entered to win an 8GB iPod Nano. – Please RT!

TSCU Have a Question that needs answered? Go here:… and our guru can help.

SonyaJMills RT: @ArvestBank Thank you for following Arvest! One follower of @ArvestBank will win a $50 gift card. Drawing to be held June18. Good luck!

From the Executives
gerdschenkel To all @Ubank followers and fans: thanks so much for your support! Our team is truly inspired by it, and we apreciate all the feedback.

From the Social Media Experts
charispalmer @robfindlay Idon’t think banks can reverse negative perceptions via social media, but they can as @UBank does magnify the voice of fans

CurrencyTim Brilliant ad agency website entirely executed on YouTube.

Via Blogs

Netbanker – FinovateStartup09 Demo Videos Now Available Online
Financial Brand – 10 tweets you shouldn’t send (and why)
Currency Marketing – Mount Lehman Credit Union gets on with the show
Smarty Pig Australia – Teaching Kids About Money
Young & Free Alberta –
 The Community Song
RaboPlus Executive Blog – Always pay yourself first

In addition to Greg’s post on RaboPlus, I invite you to check last year’s excellent initiative from FNBO Direct in the US the “Pay Yourself First Challenge“, and watch my video interview with Robin Nakamura, their Former SVP e-Business.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

Happy Twitter Anniversary to Ecureuil, State Farm Insurance, Clearpath FCU and University CU!

Social Media – Visible Banking Interviews and articles in 2009 – emarketer, EFMAG, Information World Review, Intellectuell Kapitaal Magazine