Youth Market – Social Networks and Web2.0

Social networks and Web 2.0 are two of my favourite topics. The power of online communities and bloggers is proven and banks should make the most of those new communication channels.
Please check my blog on online visiblity and business

Banks tap social networks to target youth market (14/09/07)
“Research group Gartner said in August that banks should monitor emerging Internet social networks for their potential for partnerships to offer services within the network or to create non-traditional distribution channels by dealing with customers one-to-one.
Financial services firms should also use Web 2.0 applications – such as wikis, podcasts and blogs – to deliver personalised information to customers and for cross-enterprise collaboration, said Gartner.”

* Internet banking more popular than telephone banking in UK, reports Apacs (08/01/07)
“However, younger customers make up the greatest proportion of new users of internet banking.”

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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