Westpac Aims to Build Upon 1.4 Million Mobile Banking Users with Windows Phone Support

| August 31, 2012 | 2 Comments

Westpac, one of the leading Australian banks, aims to increase its 1.4 million active mobile banking user base with its new windows phone support.

From Saturday 1st September 2012, Westpac customers using a Windows smartphone will also be able to access mobile banking, just like the fans of Apple iOS, Google Android and users of RIM Blackberry OS.

Harry Wendt, General Manager, Online & Mobile: “The explosive growth in mobile banking highlights the need to continue driving innovation in digital to meet our customers’ expectations. Our customers are instrumental in shaping the way they bank with us, Windows mobile banking now puts more customers in control of their finances and provides more choice for our customers when it comes to mobile access.”

Please find below Westpac’s press release.
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Westpac Mobile Banking now available for Windows Mobile customers
Westpac today announced that customers using the latest Windows® Mobile phone will be able to access Westpac Mobile Banking. This will further increase the 1.4+ million customers actively using Westpac’s Mobile Banking channels. 

With this latest release Harry Wendt, General Manager, Online & Mobile said: “The explosive growth in mobile banking highlights the need to continue driving innovation in digital to meet our customers’ expectations.

Our customers are instrumental in shaping the way they bank with us, Windows mobile banking now puts more customers in control of their finances and provides more choice for our customers when it comes to mobile access.”

Windows mobile banking will be available from Saturday 1 September and will allow Westpac customers using a Windows smartphone running operating system versions 7.5 and above to access Mobile Banking.

How to access
Customers with a supported Windows smartphone simply type www.westpac.com.au into their phone’s browser to access Westpac Mobile Banking.
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Unarguably, the vast ecosystem of mobile Operating Systems with their own -sometime handset specific- UIs make it economically impossible for banks to build robust, secure, native applications and maintain them in the long run.

So, in that context, how important do you think this announcement from Westpac, or any similar announcements from the banking industry, is?  Is your remote channel / mobile team busy enabling windows phone support or working on the soon-to-be launch windows 8 metro apps?  Or is it pointless?

Once again, we are touching a commonly debated topic… So, are you Team HTML 5 or Team Native Apps?

Join the conversation on our facebook page.

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Category: Mobile

About the Author ()

Christophe is an experienced presenter, a published author, and a trusted advisor on the topics of social media and digital innovations. Since 2007, Christophe has contributed to over 140 events in 18 countries.