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Wake Up Call: 92 Million Unique Global Users Visited Twitter.com in June 2010

Twitter is not a fad, and it is certainly not just a US or a teen thing!

Yesterday, I came across another excellent piece of news on the comScore website, “Indonesia, Brazil and Venezuela Lead Global Surge in Twitter Usage“.

In June 2010, a staggering 92 million internet users (over 15 years old) visited twitter.com from home or the office. And apparently, this excludes usage of twitter-based applications such as TweetDeck, seesmic or Hootsuite.

comScore’s stats on twitter’s growth in the US is consistent with the data from compete.com:
Compete-TwitterAugust2010

Please find below a few stats from comScore.

Visitation to Twitter.com by Global Regions  
June 2010 vs. June 2009
Total Audience, Age 15+ – Home & Work Locations*
Source: comScore Media Metrix

     Unique Visitors (000)
Jun-09
        Jun-10      % Change
Worldwide                    44,520        92,874            109
Latin America                 3,792        15,377            305
Asia Pacific                    7,324        25,121            243
Middle East – Africa         2,058         4,987            142
Europe                         10,956        22,519            106
North America               20,390        24,870             22

Top 10 Markets by Twitter Penetration 
Jun-10
Total Audience, Age 15+ – Home & Work Locations*
Source: comScore Media Metrix

#           Location         % Reach
Worldwide             7.4
1          Indonesia            20.8
2            Brazil               20.5
3        Venezuela            19
4        Netherlands          17.7
5            Japan               16.8
6        Philippines            14.8
7          Canada               13.5
8          Mexico               13.4
9        Singapore             13.3
10           Chile                 13.2
11            US                   11.9
13            UK                   10.9

Relevance to the Visible Banking Twitter Watch
Visible Banking Twitter Watch Series: tracking over 1,350 accounts from Financial Institutions in 60+ countries.

Those stats are reflected in my top 10 most followed financial institutions on twitter, which includes two FIs based in Brazil, two in Asia, one in Venezuela, and five in the US.

Let’s quickly review the stats from my twitter watch in regards to comScore’s top 5 markets by twitter penetration. I am now tracking:
* 36 accounts in the Netherlands, 2.1% of total nb of followers, 1.4% of total nb of tweets
* 21 in Brazil: 5.3% of total nb of followers, 2.3% of total nb of tweets, all these accounts were launched in 2009
* 8 in Venezuela: 3.7% of total nb of followers, 1% of total nb of tweets, 5 accounts launched in 2010
* 2 in Indonesia
* 1 in Japan

Financial institutions all over the world must start paying attention to twitter: they have to build a presence on the popular micro-blogging service, listen to their influencers, and help their customers who are expecting a better level of customer support online.

Out of the 1,350+ accounts we are tracking, only 29 accounts are 100% dedicated to customer support.

Please call us (0044 7736 446 357), send us an email (christophe.langlois@visible-banking.com), or DM us on twitter@Visible_Banking. We are keen to talk to you about twitter and social media in banking, financial services, insurance.

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on VisibleBanking.com are his own, not necessarily his employer's.


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