VB Interview #28 – Kristofer Arwin, CEO TestFreaks (Tech Tour 07)


I met Kristofer Arwin at the European Tech Tour Web and Communities Summit in November 07. His company, TestFreaks, was one of the 25 finalists.

Kristofer introduced testfreaks as the next generation of buying guide.
Their goal is to symplify product research online, and become the leading buying guide by 2010 with over 40 million unique visitors per month.

Interview with Kristofer Arwin

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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