Their goal is to dominate the online sports game market. Currently, they are working on Football Superstars, a MMOG where you can play virtual football games as a player or as a manager.
They plan to launch their first game in May 2008.
Starting with football is smart: it is one of the most played and watched sport on the planet, so their potential market is enormous.
Malcolm would like to see the best games on television one day. That day, they will know they made it big.
Interview with Malcolm Clark