VB Interview #2 – Catherine Ossemerct, Head of Media-Channels at Fortis Merchant & Private Banking (adtech London 07)

I got in touch with Catherine back in July. We have exchanged our thoughts on social networking and the innovative platform Fortis launched back in February 2007,

Join2Grow is a social network for European Entrepreneurs. I invite you to check my first post on Join2Grow and my post on phase 2.

By the way, on Tuesday 26th September, they released the phase 3: the platform now offers a forum feature to its members.

Presentation of Join2Grow
During our conversation, Catherine explains Fortis strategy and goals for Join2Grow and she gives a few statistics about the website which counts now over 2,000 members.

Please remember that they target a very specific audience: the number of members is limited and so is the risk of brand damage due to bad comments and User Generated Content.

Adtech London 07: interview with Catherine… by ChristopheLanglois

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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