VB Interview #16 – William Azaroff, Interactive Marketing & Channel Manager at Vancity (Finovate 07)


I first got in touch with William Azaroff a few months ago, via our blogs and visible-banking.

William is the interactive marketing manager at Vancity, Canada’s largest credit union. William has been blogging for over 4 years now. He is also a guest blogger on Jim Bruene‘s NetBanker.

I was extremely pleased to meet him at Finovate in New York. William covered the event in real time on NetBanker. I invite you to check William’s posts on NetBanker.

William is very knowledgeable and passionate about Social Media, Online Communities and Web 2.0. He pioneered, the groundbreaking change-themed online community, which was named as an Offical Honoree at this year’s Webby Awards

During our interview, we talked about blogging, user generated content, social networtking and the challenges faced by a bank or a credit union.

Interview with William Azaroff

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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