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VB Interview #11 – Aaron Patzer, Founder & CEO of Mint.com (Finovate 07)

Mint

Mint is one of the hottest web 2.0 companies at the moment. After a couple of months of beta testing, they officially launched the service three weeks ago.

The timing was perfect, as they won the Techcrunch40 award in the US. The competition was tough with only 40 companies shortlisted out of 700 and only one winner. Well done Aaron, and well done to your team.

Like social lending, the personal finance space is crowded with players such as Wesabe, Mint, Geezeo, Buxfer, Billmonk…

My Finovate was extremely busy and productive, and meeting Aaron Patzerwas great. During his presentation, Aaron introduced us to its award winning service. Mint’s goal is to help its members save money. The only ads on the website are calculated to save you money. On average, they are claiming to be able to save you over $1,000 per year.

Mint connect with over 35,000 financial institutions and notify you by email or text alerts when you are about to go overdraft.
They also remind you the bills you have to pay today, and can tell you if you have overspent on a specific type of spendings (based on tag/category, like restaurants, hotels or drinks).
Contrary to other competitors, Mint is supposed to be 90% accurate when they automatically assign categories.

Interview with Aaron Patzer

 

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Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on VisibleBanking.com are his own.

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