VB Interview #1 – Fergus Hampton, CEO of Millward Brown Precis (adtech London 07)

Adtech London 07: interview Fergus Hampton… by ChristopheLanglois

Before executing a Web 2.0 project, it is important to clarify your objectives. What is your goal? Does it really make sens to launch a blog, a social network, or an island in Second Life?

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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