US Bank crowdsources $15,000 award to high school programs on Facebook. US Bank announced the launch of an engaging marketing program, Rally4Reward$, to help 6 Nebraska high schools.
US Bank (@usbank) is encouraging the community on Nebraska high schools to enter the program and compete for six $2,500 cash awards. When a community participates, a school earn points and the school with the most points will receive the award.
To nominate and start a high school earning points, participate must visit the US Bank Facebook page http://www.facebook.com/usbank, and click on the Rally4Reward$ tab. Nomination points can be earned online and by visiting the US Bank in Nebraska. The program will end on 3 April 2013.
As the first scholastic giving program to take the support to social media, it was developed to help companies engage with fans on a website and to enhance a traditional store promotion.
- US Bank and NSAA awards $15,000 to 6 high schools in Nebraska through a marketing program, Rally4Reward$
- 6 Nebraska high schools will receive $2,500 each
Rhonda Blanford-Green, NSAA Executive Director: “We are thrilled U.S. Bank is helping the NSAA membership earn $2,500 for their school’s activity fund through the Rally 4 Reward$ program. In this day and age it is difficult to run quality programs without adequate funding”
Covered by my Visible Banking Team
In your opinion, are social responsibility projects the banks and insurance firms best shot at attracting real ‘fans’ on social media channels like facebook? As a banking customer, would you consider switching to US Bank more because of a program like Rally4Reward$?