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Unum’s Head of Strategic Marketing on Social Media & Ask Unum [INTERVIEW]

Last Friday, I met Tim Jackson – Head of Strategic Marketing at the Hilton London Bridge.  We talked about his first year at Unum, the leading income protection provider in the UK, their social media strategy, and the importance of digital engagement as part of ‘Ask Unum’ and their educational campaign ‘Back Up Plan’ for employees, advisors and employers.

On 21st March 2012, I will be contributing to my fourth marketforce event in the UK, this time the whole event is dedicated to social media in financial services.

I am aiming to record a series of video interviews with most of my fellow speakers from the financial services industry.

I invite you to watch my second interview with the Head of Strategic Marketing at Unum UK.  In the last 12 months, Tim and his team at Unum UK built a social media presence on facebooktwitter, youtube, and their Ask Unum blog.  Interesting to hear Tim’s comments on their conversations via twitter, initially aimed at employees, but quickly led by advisors…

I invite you to watch my video with Tim.

Come and join us on 21 March, you will have a unique opportunity to connect with Tim, myself and the other speakers and ask us all your questions on social media strategy and digital engagement.

I would like to remind you that the readers of Visible Banking can enjoy a 10% discount on their tickets.  You will find more info HERE.

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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