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UK Banks Leverage Social Media to Target Students (2/2): Santander’s I Love £50 Facebook Contest, Barclays’ 100 Voices

Social media banking. UK Banks Leverage Social Media to Target Students: Santander’s I Love £50 Facebook Contest, Barclays’ 100 Voices student community.

Earlier this week, I noticed that Santander UK launched the second edition of its I Love £50 contest on their facebook page which enabled them to reach 20,000 fans last year.

In this two-part video, I share my comments on a few UK banks which are trying to connect with students using social media (facebook, video, …). I also mention a couple of best practices from the industry in the US and Canada.

Companies featured: HSBC, Santander, Barclays, Severus Credit Union.
First partUK Banks Leverage Social Media to Target Students (1/2): HSBC

Please contact us to discuss into more details: christophe.langlois@visible-banking.comtwitterlinkedin,facebook.

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on VisibleBanking.com are his own, not necessarily his employer's.


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UK Banks Leverage Social Media to Target Students (1/2): HSBC’s Bursary Facebook Contest

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