Social media banking. UK Banks Leverage Social Media to Target Students: Santander’s I Love £50 Facebook Contest, Barclays’ 100 Voices student community.
Earlier this week, I noticed that Santander UK launched the second edition of its I Love £50 contest on their facebook page which enabled them to reach 20,000 fans last year.
In this two-part video, I share my comments on a few UK banks which are trying to connect with students using social media (facebook, video, …). I also mention a couple of best practices from the industry in the US and Canada.
* Companies featured: HSBC, Santander, Barclays, Severus Credit Union.
* First part: UK Banks Leverage Social Media to Target Students (1/2): HSBC