Social media banking. UK Banks Leverage Social Media to Target Students: HSBC’s Bursary Facebook Contest.
Earlier this week, I noticed the recently launched competition on the HSBC Students facebook page.
In this two-part video, I share my comments on a few UK banks which are trying to connect with students using social media (facebook, video, …). I also mention a couple of best practices from the industry in the US and Canada.
* Companies featured: HSBC, Santander, Barclays, Progressive Insurance.
* Second part: UK Banks Leverage Social Media to Target Students (2/2): Santander & Barclays