Twitter: Justin Bieber has 5x more Followers than the Worldwide Financial Services Industry

As of 1st August 2011, my team was tracking a cumulative 2,347,047 followers from over 1,560 twitter accounts in 72 countries.

(source: the Visible Banking Twitter Watch series)

According to, this number equals just about a fifth of the follower base of…Justin Bieber (!) which would put the whole industry as the #97 most followed twitter account in the world. I invite you to check outhow the industry is doing on facebook (hint hint: it ‘involves’ Beyonce)…

The first ‘brand’ is CNN, #24 on the list with over 4.7 million followers. The first page in our benchmark, @AmericanExpress (with 156k followers) wouldn’t even make the Top 1000 (>400k followers).

VB Twitter Watch: Tracking over 1,5k Accounts Worldwide
I believe the financial services industry worldwide was lacking a comprehensive benchmark of social media activities on more and more popular online communities like facebook or twitter. This is precisely why back in early 2009 me and my team at Visible Banking started tracking the social media presence of banks, insurance, investment firms and more widely financial services firms all over the world.

We are currently tracking over 1k pages and apps on facebook and over 1,550 accounts on twitter.

Please find below some of our latest insights for the month of July (data collected on 1st August).

Overall Stats
Global Top 100 – Distribution

Top 10 Most Followed Accounts (Global)
Video Comments

I invite you to watch my short video where I talk you through the latest news, stats, and additions to our benchmark.

Companies mentioned: American Express, Banesco, SCB, Kasikornbank, BBVA, PIMCO, Santander, BNI, Bank of America, State Farm, Charles Schwab, Wells Fargo, VPI , Fidelity, Citi.

Top 10s: Countries, Regions, Insurance and Credit Unions
VBFW-Top10sI invite you to check out our Top 10s for the insurance industry, the credit union industry as well as the following countries and regions: France, UK, Spain, Asia Pacific (APAC), Latin America (LATAM).

Some of the companies mentioned: Societe Generale, Rabobank, ING, Allstate, Mountain America Credit Union, America First Credit Union, CIMB, Banco Sabadell, Caja Navarra, Barclays…

Please note that those Top 10s are available exclusively on our facebook page.

Working Together
We at Visible Banking would be delighted to help you and your team better UNDERSTAND and LEVERAGE social media in a strategic yet pragmatic way.

So please don’t hesitate to call me, send me an email or DM me (@Visible_Banking) to book a meeting and talk about twitterfacebookcrowdsourcingcustomer reviews, social media & social commerce in banking, financial services and insurance.

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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