Top Italian Banks on Social Media [INFOGRAPHIC]

This social media banking infographic will give you an indication on how active italian banks are on social media with a key focus on twitter and Facebook.

I thought I’d quickly share this recent infographic on social media banking from

Their full report includes the likes of Unicredit, ING Direct and BNP Paribas’ Hello Bank.  No mention of webank.

Top Italian Banks on Social Media Banking Infographic

Regular social listening benchmarks are useful as part of a consistent and long-term benchmarking exercise.  The longer you’ve monitored your brand and your competitors, the more relevant and insightful the benchmarks.

A one-off benchmark doesn’t give us much information on the relative quality of the audience and the social interactions, the evolution of share of voice, the growth of fans and followers…

This infographic will still give you an idea of the level of activity from the top italian banks on social media and in particular twitter and Facebook.

If you enjoyed reading my article or if you wanted to react, I invite you to connect with me here, on twitter (@Visible_Banking) and on google+.

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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