I believe the financial services industry worldwide was lacking of a comprehensive benchmark on social media activity on more and more popular online communities like facebook or twitter. This is precisely why back in early 2009 me and my team at Visible Banking started tracking the social media presence of banks, insurance, investment firms and more widely financial services firms all over the world.
New Visible Banking Quarterly Reports: Facebook and Twitter
I’m keen to connect with you If you are looking to better understand those new communication channels, benchmark yourself against your peers, and successfully leverage social media and contribute to your business objectives.
In the meantime, please check our regular updates on the Visible Banking Twitter Watch series, 1,450+ accounts in 70+ countries and Visible Banking Facebook Watch series, 900+ pages and apps in 70+ countries.
FYI, during the summer we will be launching two quarterly reports focused on facebook and twitter. We are keen to find out how useful those reports would be to you and what you’d like to see included.
Send us your comments and suggestions!
The Visible Banking Facebook Watch – June 2011
I invite you watch my short video update.
The stats shared in my video come from our data collection activity from early June 2011:
* 894 pages and apps from 72 countries
* 701 pages / 62% open wall
* Brazil: Santander
* Indonesia: BNI
* Kuwait: KFH Group
* Netherlands: Aegon,
* South Africa: Capitec Bank
* Thailand: SCB, Kasikornbank
* Turkey: Akbank, Garanti Bank, Türkiye İş Bankası
* US: American Express, Bank of America, JP Morgan Chase, The Hartford
* Venezuela: Banesco, BBVA Provincial
We at Visible Banking would be delighted to help you and your team better UNDERSTAND and LEVERAGE social media in a strategic yet pragmatic way.
So please don’t hesitate to call me, send me an email or DM me (@Visible_Banking) to book a meeting and talk about twitter, facebook, crowdsourcing, customer reviews, social media & social commerce in banking, financial services and insurance.