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KLOUT: Top Digital Marketing Influencers [Social Eminence]

Top 10 Digital Marketing Influencers Klout Social Media

Follow on twitter the top digital marketing influencers recognised by Klout, including: Jeff Bullas, Pam Moore, Jay Baer, Shelly Kramer and Avinash Kaushik.

If just like me you are constantly looking for the best sources of news and insights, stats and opinions on twitter, you should find useful my new series of blog posts on Social Eminence.

Klout Social Influence ScoreFor this Social Eminence series, I’ll essentially share here on VisibleBanking.com the top 9 experts identified by Klout for a range of topics I’m passionate about, including: social media, social business, customer experience, innovation, blogging, personal branding and digital marketing.

Social Eminence by Klout

First of all, let’s clarify what Klout means by ‘top experts’:

“Top experts represent those individuals or entities who have generated the most engaging content for a given topic in the last 90 days.”

If I’m not a huge fan of Klout as a measure of influence, as I believe they reward too much the range of social media profiles and the frequency of content (including fully automated feeds), the Lithium-owned social influence company still provides some valuable insights on thought leaders active digitally:

  1. Ranking of top subject matter experts per topic
  2. Comprehensive list of social media profiles per user
  3. Key topics of expertise per user

Klout’s Top Experts on Digital Marketing

Klout identified over 8,800 experts on the topic of digital marketing as of 6th August 2015.

Top Digital Marketing Influencers Klout

You will find below the top digital marketing experts to follow on social media, with a short bio and the links to their blog, their LinkedIn profile and their twitter account.

9Avinash Kaushik

Avinash Kaushik is the co-Founder of Market Motive Inc and the Digital Marketing Evangelist for Google. His prior professional experience includes key roles at Intuit, DirecTV, Silicon Graphics in the US & DHL in Saudi Arabia.

Through his blog, Occam’s Razor, and his best selling books, Web Analytics: An Hour A Day and Web Analytics 2.0, Avinash has become recognized as an authoritative voice on how marketers, executives teams and industry leaders can leverage data to fundamentally reinvent their digital existence.

8Search Engine Land

Search Engine Land is a leading daily publication that covers all aspects of the search marketing industry.

The site is led by Editor-In-Chief Matt McGee, who oversees the editorial team behind Search Engine Land and its sister publication, Marketing Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by search marketers to reach consumers online.

7Pam Moore

CEO and Founder, Marketing Nutz, a full service social media, digital marketing, experiential branding agency.

Pam helps entrepreneurs to Fortune 50 brands develop and implement integrated digital marketing, social media, influencer and content marketing programs that deliver measurable results.

6Lee Odden

Lee Odden is the CEO and co-founder of TopRank who is known as a pioneer and passionate advocate of integrated marketing and public relations across the globe.

Lee drives overall strategy and what’s next with our agency, serving as an industry thought leader and by publishing over 3,000 blog posts and articles – over 1.2 million words on our award winning Online Marketing Blog.

5Shelly Kramer

Shelly Kramer is a 20+ year marketing veteran and co-founder of V3*Broadsuite. She’s a brand strategist focused on delivering integrated marketing solutions in both the B2B and B2C space, and helping businesses leverage the web for growth and profitability.

She’s an expert at multi-channel marketing, content strategy and execution, and connecting social media to business initiatives.

4Jay Baer

Jay Baer helps businesspeople fundamentally rethink their approach to marketing, resulting in soaring attention, increased sales, and newfound customer loyalty and advocacy.

3Susan Gilbert

An entrepreneur since 1987, Susan Gilbert has evolved years of traditional business experience into several cutting edge projects, which includes her Web 2.0 Internet Business.

As co-author of “The Complete Idiot’s Guide to Starting and Running a Coffee Bar“, she understands book promotion and has also been a regularly quoted resource in USA Today, Entrepreneur, Inc Magazine and many more.

2Jose Javier Garde Lecumberri

Leo muchísimo sobre casi cualquier cosa y escribo razonablemente bien. Apasionado de esto a lo que llamamos nuevas tecnologías, de Internet y la web, desde sus inicios me encanta estar bien informado al respecto probando aplicaciones y nuevos servicios, software que facilite la relación y el trabajo en común con los clientes, paquetes como office, desarrollo de cuadros de mando y análisis de KPI (Indicadores Clave de Desempeño), herramientas de edición de fotografía, edición y montaje de vídeo, maquetación, realidad aumentada, presentación 3D de arquitectura, …… en un proceso de curiosidad y mejora continua.

1Jeff Bullas

I am a blogger, author, strategist and speaker and work with companies and executives to optimize their online personal and company brands with digital, content and social media marketing.

This blog is about all things to do with “Social Media Marketing”, Content Marketing and Digital Marketing. This includes Twitter, Blogging, Facebook, YouTube, LinkedIn, Search Engine Optimisation (SEO) and email marketing.

As I mentioned before, Klout has its limits.

And although all those thought leaders are well worth following on social media -with the likes of Jeff Bullas, Pam Moore and Jay Baer- I personally believe Klout most likely missed a number of most authoritative, talented digital marketing experts who are less active, who interacts on a limited number of social networks and who might not believe in the value of content automation.

Are you systematically using Klout to identify influencers and assess their social eminence?  Who would YOU recommend to follow on twitter for anyone interested in Digital Marketing?

If you enjoyed reading my article or if you wanted to react, I invite you to connect with me here, on twitter (@Visible_Banking) or on LinkedIn.


  1. Thanks for the shout out, Christophe. I’m not a huge fan of Klout as an identifier of influence — and as you state in the article, there are many, many digital marketing experts out there who either opted out of Klout (as many did), or who don’t have high Klout scores, but who are still amazingly intelligent and talented. That said, I am humbled by your mention and to be included with folks who I consider not only very good friends, but also very smart marketers. Thank you.


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