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BIG DATA: Top Australian Banks Launch Social Media Spending Comparison Sites

Top Australian Banks Launch Social Media Spending Comparison Sites

Top Australian Banks launch Social Media spending comparison sites. CommBank and NAB’s UBank launched their sites that pool transactional data to allow customers to compare their spending patterns with other Australians.

Top Australian Banks Launch Social Media Spending Comparison SitesCommBank’s Signals hub site collates on the debit and credit cards’ spending data of the customers comparing their everyday spending, personal loan payments, savings, and mortgage to others in their demographic. The bank also uses the data to analyse financial trends such as utility costs and state of the real estate market.

Every month, it publishes a new Signal that hones a particular issue. CommBank (@CommBank) processes over 40% of the nation’s transactions daily with its better ability to access and analyse financial data.

On the other hand, UBank’s PeopleLikeU put de-identified transaction records into an analytics engine, comparing the customers’ spending habits with others while maintaining their privacy. It combines the Australian Bureau of Statistics census data with UBank (@UBank) customers’ transaction records and uses these data to serve the average spending patterns of the people in that demographic.

The records are not survey-based, but real transactional data.

Users may also input more detailed data for a financial health check that compares their monthly shopping, housing, and communication costs with the average Australian. Alex Twigg, UBank Chief Executive officer referred to it as big data, a hot topic for its potential to customize customer-facing services and informed business decisions.

Organizations in the banking and finance sector of Australia are now applying big data analytics to individual customer data to inform pricing models and risks.

Key Stats:

  • Over 40% of transactions in the country are processed by CommBank.

Andy Lark, Chief Marketing and Online Officer of CommBank: “CommBank has always had a deep passion about improving the financial knowledge of all Australians. The reality is, the more information you have, the more inclined you will be to make better informed financial decisions. Signals, a visual and interactive site providing customers with spending patterns across a broad range of topics delivers on that promise.”





Covered by my Visible Banking Team

This is another type of application for big data in banking.  In your opinion, should banks launch similar services like CBA and NAB to attract non customers, or should banks focus on leveraging customer data and give their clients the opportunity to compare themselves within the PFM section of online banking?

We invite you to share your thoughts about the impact of social media and the financial industry, here, via twitter or on our Facebook page.

What do you think?

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

One Comment

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  1. what we are seeing is the banks starting to put their toes into the water, giving customers some insight into trend analysis using broad segmentation.

    the next and far more valuable phase (for the banks and their customers) is leveraging big data by applying predictive analytics to provide a more forward-looking view. so the conversation changes from “x number of people in your suburb own houses” to “x number of people in your suburb are likely to buy a new house in the next 12 months” – this insight can then be used to drive better and more targeted marketing efforts from banks to customers – and can also help customers to make better future financial decisions.

    in relation to the two sites, differences between the two are interesting. cba’s “signals” is more bank or product-focussed, whilst ubank’s “peoplelikeu” is more customer-centric.

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