In May 2009, I started tracking the financial institutions (FIs) on facebook(only 128 accounts back then!). It will always be a work in progress, soplease don’t hesitate to get back to me to flag any missing initiatives.
My Visible Banking Social Media Watch Series (twitter, facebook, blog,youtube) gives me access to some great, and unique, insights. On regular basis, I share some of those key stats and insights with you on my blog,twitter, and facebook, and I provide some second-to-none recommendations to my clients.
Visible Banking Facebook Watch Series now tracking 617 pages, groups, and applications in 67 countries: 1. 372 from banks, 2. 100 from credit unions, 3. 86 from insurance firms, 4. 30 from financial services and investment firms, 29 from credit card companies.
I invite you to check the insights included in the slide below (data collected on 29/09/2010).
* Top 10 most liked pages: Chase Community Giving (Chase Bank),Barclays Football (Barclays Bank), Members Project (American Express),RBS 6 NATIONS (RBS), BNP PARIBAS NET (BNP Paribas), The GEICO Gecko (GEICO Insurance), ZYNC (American Express), usaa (USAA), Visa Go World (Visa), GTBank (GT Bank).
* Top 10 largest monthly growth: Barclays Football (Barclays Bank), The GEICO Gecko (GEICO Insurance), GTBank (GT Bank), Thumbs Up (Allstate Insurance), KBank Live (Kasikorn Bank), Santander Students (Grupo Santander), Popular (Popular), Les Grandes Premières (Caisse d’Epargne), J.P. Morgan Community (JP Morgan), J.P. Morgan Global (JP Morgan).
* Top 10 apps by monthly usage: Progressive Pet Photo (Progressive Insurance), Chase Community Giving (Chase Bank), I love £50 from Santander (Santander UK), HSBC Students (HSBC UK), iAMFAM (American Family Insurance), Banque Populaire (Banque Populaire), Tu 24/7 personal (American Express, Mexico), PUMP IT UP with TD Canada Trust(TD Canada Trust), LCL Open Cremaillere (LCL), ASB Virtual Branch (ASB Bank).
I would be delighted to talk to you about facebook, customer reviews, and social media in banking, financial services, and insurance.