In March 2009, I started tracking the financial institutions (FIs) on twitter(only 54 accounts back then!). It will always be a work in progress, soplease don’t hesitate to get back to me to flag any missing initiatives.
My Visible Banking Social Media Watch Series (twitter, facebook, blog,youtube) gives me access to some great, and unique, insights. On regular basis, I share some of those key stats and insights with you, my blog readers, my twitter followers, and my facebook fans, and provide some second-to-none recommendations to my clients.
I invite you to watch my video which is still very relevant.
Visible Banking Twitter Watch Series now tracking 1,333 accounts in 68 countries: 1. 669 from banks, 2. 338 from credit unions, 3. 217 from insurance firms, 4. 69 from financial services and investment firms, 40 from credit card companies.
I invite you to check the insights included in the slide below (data collected on 01/10/2010).
* Top 10 most followed accounts: @AmericanExpress (American Express),@Banesco (Banesco), @KBank_Live (Kasikornbank PCL), @scb_thailand(SCB), @INGDIRECT (ING Direct), @santander_br (Banco Santander),@OPENForum (American Express), @usaa_news (USAA), @SCBEasy(SCB), @BofA_help (Bank of America).
* Top 10 largest monthly growth: @Banesco (Banesco), @KBank_Live(Kasikornbank PCL), @scb_thailand (SCB), @AmericanExpress (American Express), @bcociudad (Banco Ciudad), @SCBEasy (SCB), @banxico(Banco de México), @DeutscheBank (Deutsche Bank), @BBVAProvincial(BBVA), @Davis Cup (BNP Paribas).
I am keen to talk to you about twitter, customer reviews, and social media in banking, financial services, and insurance.