More articles

  • Hootsuite Tangerine Social Media Banking Strategy Interview

    INTERVIEW Tangerine’s Social Media Banking Strategy (ex ING Direct Canada)

    Hootsuite interviewed Jaime Stein, Tangerine (formerly known as ING Direct Canada)’s Head of Social Media, about the importance of their social media banking strategy during the re-branding. In this short video interview shot by the Hootsuite Team, Jaime explains how crucial a role social media had during the bank’s re-branding exercise: they were able to successfully reach […] More