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  • Natwest’s 7 Regional Twitter Accounts Turn 1, but Show No Activity

    Natwest Bank in the UK celebrated the first anniversary of its twitter presence for its 7 regional accounts.  But none of those accounts are active, tweeting just a couple of times a week on average. Let me clarify one thing first.  The title should read ‘…but Show a Very Low Level of Activity’.  I like […] More

  • Progressive Insurance Taps Twitter and Instagram with #BestDayEver

    Progressive insurance engages with Flo’s millions of facebook fans in the US via twitter and instagram with their latest social media campaign Best Day Ever (#BestDayEver). Once more, Progressive Insurance leverages the immense popularity of its fictional character Flo, the Progressive girl.  Over the years, Flo has built a community of 3.7 million americans via its […] More

  • Two Thai Banks are Leading in APAC with 136k Followers [Twitter Top 10]

    You will find below our financial services Twitter Top 10 in the Asia Pacific (APAC) region.  Currently, two leading thai banks are topping the chart comfortably with an aggregated 130k followers. Since March 2009, my team have been tracking and benchmarking how the global financial services industry is using social media to engage with their […] More

  • La Société Générale Communique Enfin sur son Compte Twitter dans La Presse

    Cette semaine, la Société Générale a enfin lancé une nouvelle campagne de communication qui inclue la promotion de son compte twitter dans la presse française. Vous vous demandez la raison qui me pousse à couvrir une campagne presse sur le blog Visible Banking?  L’un des canaux de communication client mis en avant est le compte twitter […] More

  • Serverside Group: Customize your Card Design on Facebook [INTERVIEW]

    Serverside group‘s ‘AllAboutMe’ is an application which enables banking customers to customize their card design directly into facebook.  So wondering how big the opportunity is for banks in a world about to be conquered by the diigtal wallet? A couple of weeks ago, I covered Finovate Europe 2012 live on the Visible Banking blog.  At the end of […] More

  • Just Ask: Lloyds Bank Renames Three Twitter Accounts for Customer Care

    Last month, the UK-based Lloyds Banking Group renamed all its twitter accounts dedicated to customer support. This moves demonstrates the importance of designing and planning your twitter strategy carefully, starting with your account name which is just one of the many elements to consider. As part of our unique Visible Banking Twitter Watch series (1,680+ accounts tracked in […] More

  • Cardlytics: Merchant Coupons within Online Banking [INTERVIEW]

    Cardlytics, a US-based company, has a strong value proposition and its transaction-driven marketing solution integrated to the bank’s online banking service has a proven impact on usage and revenue generation. In a nutshell, they display relevant merchant coupons within online banking. Earlier this week, I covered Finovate Europe 2012 live on the Visible Banking blog.  At the […] More

  • Russia’s PSBank Aims to Set New Standard for Banks on Facebook

    Back in Q1 2011, my team started to track how financial institutions are leveraging facebook.  Now, we track over 1,300 pages and apps in 77 countries as part of our Visible Banking Facebook Watch series. The usual suspects when you think of innovation on Facebook in banking and financial services are the likes of American Express or Chase.  I personally love […] More