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  • TD Bank Innovates on Google+ With Videos, Aims to Drive SEO For Local Searches

    TD Bank Innovates on Google+ With Videos, Aims to Drive SEO For Local Searches

    TD Bank innovates on Google+ with exclusive video content to drive SEO for local searches. With those videos, TD Bank hopes to give their stores more visibility when internet users are searching for information about banking in their neighborhood. Through iCrossing, TD Bank (@TDBank_US) has produced 96 unique videos to be published at new Google+ local […] More

  • BNZ Targets Youth Money With Gamification and Social Media Banking

    BNZ Targets Youth Money With Gamification and Social Media Banking

    BNZ Bank targets youth money with gamification and social media banking. It involves young citizens of ages 18 to 29. The service is called YouMoney and is presented by iOS-like icons on the left corner of the computer screen and transaction history on the right once the icons are clicked. All you have to do […] More

  • ING Recruits Next Gen Bankers Via Social Media Contest on Facebook

    ING Recruits Next Gen Bankers Via Social Media Contest on Facebook

    ING (@ING_News) recruits next gen bankers via social media contest on Facebook. ING has launched a unique social media campaign in order to create a future with their customers as supported by a clear communication between bankers and customers. CEMS and AIESEC also play an important role to reach and engage the target audience of the campaign. Children […] More

  • Community Bank Launches $10,000 Facebook Contest To Support Local Charities

    Community Bank Launches $10,000 Facebook Contest To Support Local Charities

    Known for offering creative e-banking solutions, Summit Community Bank launches a $10,000 Facebook contest to support local charities and other non-profit organizations. Participants of the contest submitted their project ideas to aid the awareness of the organizations’ goals. Summit Community Bank launched a Facebook application that allowed users to vote for their favourite organization. The […] More

  • Max Life Insurance CMO on Social Media, Customer Centricity, Online Reputation

    Max Life Insurance CMO on Social Media, Customer Centricity, Online Reputation

    Max Life Insurance CMO and Head of IT share their views on social media, customer centricity and online reputation in life insurance. Customer Centricity Anisha Motwani, CMO says that technology plays a part in facilitating end-to-end solution in life insurance by smoothing the process flows of claims, payments, and approvals. She believes that technology is […] More

  • TD Bank Launches Bank Human, Gives a Voice To Social Media Banking Team

    TD Bank Launches Bank Human, Gives a Voice To Social Media Banking Team

    On January 2, 2013, TD Bank launched Bank Human, giving a voice to their customers, their employees and their social media banking team. This creative marketing platform makes employees and customers the center of attention and brings them the Most Convenient Bank’s legendary service and supreme convenience in the United States, according to Vinoo Vijay, TD Bank […] More

  • Citi's CMO on Digital Innovation And Social Media Banking Strategy

    Citi’s CMO on Digital Innovation And Social Media Banking Strategy

    Citi’s CMO believes the bank’s innovative digital innovation and social media banking strategy will strengthen the 200-year-old business and make it more profitable. On December 5, new chief executive Michael Corbat cut over 84 branches of Citi‘s (@Citi) 4,000 branches, slashing 11,000 jobs. The move is said to be unrelated to the resignation of Michelle […] More

  • Natwest’s 7 Regional Twitter Accounts Turn 1, but Show No Activity

    Natwest Bank in the UK celebrated the first anniversary of its twitter presence for its 7 regional accounts.  But none of those accounts are active, tweeting just a couple of times a week on average. Let me clarify one thing first.  The title should read ‘…but Show a Very Low Level of Activity’.  I like […] More