Marketing
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Top 100 Banks using Social Media, Twitter, Facebook, YouTube [Q1 2015]
The Financial Brand and Social Media Examiner have recently released their global rankings for Q1 2015 on social media banking, twitter, Facebook, YouTube. The popular series of rankings are based on a database that includes hundreds of banks and credit unions in English speaking countries. The Financial Brand monitors around 2,000 banks and credit unions on […] More
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TD Bank Taps Selfie Mania with Homeowners #Housie
TD Bank taps the selfie mania with a new social media banking campaign inviting new homeowners to share their #housie on twitter and Instagram. Owning a house is an accomplishment for anyone and TD Bank knows best how to celebrate the occasion! By taking the perfect #Housie and sharing it with the world. TD Bank […] More
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Top 50 Social Business Twitter Accounts You Must Follow NOW [updated]
Top 50 influential twitter accounts covering Social Business that you must follow now and you’d love to count as twitter followers including Vanessa DiMauro, Glen Gilmore and Andrew Grill. (updated on 04/09/14) As part of my top social business influencers series, I put together my own list of top 50 social business twitter accounts. There is no […] More
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10 Top Insights Driving the Digital Disruption [INFOGRAPHIC]
This infographic on digital disruption highlights the key results from the German digitisation consumer report 2014 published recently by Roland Berger Strategy Consultants. To support the recent launch of their German digitisation consumer report 2014, the Roland Berger team put together an infographic entitled ‘The Three Streams of Digital Disruption‘. You will find below […] More
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50% of Firms Don’t Differentiate Social Media Marketing from Social Business [STUDY]
50% of firms don’t differentiate social media marketing from social business: ten top insights from the 2014 social business benchmark study by the Leader Networks. The Leader Networks released the results of the 2014 edition of their social business benchmark study. Those results demonstrate once again that marketing still largely dominates the social media budget in most […] More
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Santander Launches Selfie Contest to Leverage their Formula One Sponsorship
#SpeedSelfie. Santander launched a social media contest based on selfies to leverage its Formula One sponsorship and increase their online share of voice. Earlier this week, I noticed a new video from Santander on YouTube, ‘Speed Selfie Phase‘. Please note that the video clip is also available in other languages, including Spanish of course. In […] More
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TD Bank Turns ATMs into Banking Customer Advocacy Machines
#TDThanksYou. Canada’s TD Bank celebrated customer appreciation day by turning its ATMs into Automated Thanking Machines to drive both customer and employee advocacy. Last week, I came across the video above from TD Bank, ‘Sometimes you just want to say thank you #TDThanksYou‘. The video description reads: “TD turns ATMs into Automated Thanking Machines to […] More
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Moven Bank Parodies Poor Banking Customer Experience
In this ‘fun’ video, Brett King’s innovative Moven (bank) parodies the poor customer experience provided by traditional banks. Just in case you missed it, I invite you to watch this YouTube video: ‘Another Frustrated Bank Customer‘. More seriously, you will find more about Moven‘s features on the go in two other videos posted by […] More
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CMOs Will Spend 75% of Marketing Budget on Digital [INFOGRAPHICS]
Infographics. In their recent Digital Transformation study, Accenture reveals that CMOs would spend up to 75% of their marketing budget on digital by 2019. More than a third (35%) of senior marketing professionals believe that digital marketing will account for more than 50% of marketing spend by 2019, according to a new report from Accenture. 37% […] More
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20 Top Social Business Videos on YouTube
Top social business influencers serie. I curated here the top 10 highest ranked and the top 10 most watched social business videos ever on YouTube. With my new top social business influencers series, I will flag some of the most insightful content and resources, the most valuable group conversations and the most knowledgeable and passionate […] More
