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  • Can ‘Lloyds TSB Me’ Emulate Nintendo’s Success?

    In early December Lloyds TSB, part of the giant UK-based Lloyds Banking Group, launched a new contest named ‘Lloyds TSB me‘. I started writing this article a few days after launch, but I wanted to get hold of a bit more data before publishing the final version on my blog. Please find below the avatar / character I created […] More

  • Google search & online visibility

    First of all, I believe that most people apply for a bank account if a. The bank was recommended by a friend of a person she trusts, b. They saw an attractive offer on TV/Paper/Radio and c. The bank’s presence in the high streets. Nevertheless, a lot of people (especially young professionals) use Google to […] More