Standard bank promotes its new mobile banking app with fun, close to real time, social media outreach strategy targeting customers and top influencers on twitter.
Last week, I noticed a series of new and rather unusual videos on the youtube channel of South Africa’s Standard Bank. The bank has adopted a fresh, original approach when promoting the key features of their new mobile banking app: they are using puppets with fun voices and reading witty scripts.
I invite you to check their videos including the one below.
But the more interesting part of this campaign resides in the bank’s capacity to publish video responses to customers and influencers talking about their mobile app within 24h. I invite you to watch the featured video at the top, “Hi Christophe Langlois, I’m coming to see you in London“. Personally, I was impressed.
The video description
Christophe Langlois tweeted: Check out @StandardBankGrp’s ‘Muppets’ video: “You knew it was going to be a hit, didn’t you @GaryMeyerZA?” http://vbank.in/1on4U5m #twitter
For tablet banking wherever you are, visit www.standardbank.co.za/app to download our new app.