Standard Chartered Taps Crowdsourcing and Social Media Again to Recruit Top Talent

18 months or so after their successful first crowdsourced recruitment contest, the ‘World’s Coolest Intern‘ (WCI), which generated 1,190 applications from over 65 countries, the Standard Chartered Breeze has just launched two new engaging talent contests including WCI 2.0 which fully leveraging crowdsourcing and social media again.

A few weeks ago, Aman Narain’s dynamic team launched the MObile VEntures Fellowship 2012 in Singapore in partnership with the Infocomm Development Authority (iDA).  With MoVe, the bank aims to recruit 10 best-of-breed, passionate, mobile developers.  This contest closes on April 23rd.

But it is another initiative, launched by Standard Chartered today, which caught my attention: the World’s Coolest Intern – 2nd edition.  This time around, SC aims to recruit no less than 3 World’s Coolest Interns to join their China office, not Singapore.

How big and appealing is the REWARD in 2012?

The winners will get:
* A 6-month internship programme with a monthly remuneration of RMB25,000 with the opportunity for full-time employment on completion
* Spend 1 week at the legendary Google office learning about the latest innovations in online and mobile
* Act as digital strategists for the Head of Consumer Banking (China)
* Have the opportunity to rotate jobs within Standard Chartered Bank (China)

I invite you to find more information directly on the dedicated microsite.

I am eager to find out how popular and viral this 2nd edition will be, and how creative the participants will be.  After all, the bar set by the inaugural winner Katherine Liew is very high.  I invite you to find out what is in store for Katherine following a successful 6-month internship.

The Breeze team communicated on both initiatives via their blog.  They are also aiming to create conversations on twitter and flag them with the hashtags #MoVe2012 and #iamWCI.  So far, the volume of tweets is somewhat modest, which seems OK considering MoVe is about to end and WCI 2.0 has just started a few hours ago.

So, what do you think of those two initiatives?  If you were a fresh graduate, would you consider entering WCI?  Personally, I would!

What do you think?

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

One Comment

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  1. To be frank , it’s pure publicity stunt and nothing more. A bank should do what they are best. At one place you chuck of people and at the other you hire freshers and then kick them out after 6 months.

    They haven’t even updated their Breeze site for ages. No new features and existing features just don’t work most times. I would put more effort on improving the feature rather than show off!

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