I am delighted that Louise Bannister– the Project Director of Terrapinn’s Loyalty World 2009 – invited me to be the workshop leader at the Loyalty World 2009 pre-event workshop focused this year on Social Media.
Working with Louise has been a great, enjoyable, experience right from the first time we spoke on the phone: she has done an excellent job liaising with me and the workshop participants.
An Interactive, Flexible, Insightful Workshop
Not only I am honored to contribute to such a popular and prestigious event, but I am also excited that my workshop is apparently the most popular workshop in the history of the event so far.
I very much look forward to leading the workshop, sharing my knowledge and passion for social media, and facilitating conversations with the 30+ participants coming from 10 countries. How exciting!
By experience it is always tricky to satisfy such a large group with various level of understanding and hands-on experience with social media, but I am up to the task! I will make sure all the participants leave the workshop fully satisfied, inspired, and with some actionnable insights.
Please find below more info on the content, the format, and my approach for this highly interactive workshop.
It is your workshop, so please do not hesitate to contact me before the workshop to confirm your expectations and submit your questions in advance.
Follow Loyalty World on Twitter
I won’t be able to neither attend nor cover the 2-day conference as I have been invited to speak at another social media conference in Zurich on 3rd November.
About Loyalty World
Now in its 7th year, Loyalty World 2009 is a unique conference designed to assist you to understand all the complex elements that go into designing a successful loyalty strategy.
I wish I was able to attend and contribute to the conference, as initially planned, meet the other speakers, and network with and interview my industry peers:
* Lesley Black, Senior Manager Customer Loyalty, Scottish Widows
* Paul Laughlin, Head of Insights and Innovation, Lloyds Banking Group
* Gary Twelvetree, Global Brand Director, Barclaycard
I invite you to check the full list of speakers.
Visible Banking Quick Wins
Most of the time, you can identify a lot of areas for improvement, easy to fix, which would make your social media initiatives more successful:
* simplify and optimize your interface
* identify passionate contributors among your employees
* produce a stronger editorial line and more valuable content
* identify your influencers (advocates and detractors) and start building relationships with them asap
* promote your initatives on your own assets (public website, online banking…)
* fully leverage all the key social media sites to cross-market your initiatives and your content
I would be delighted to have a chat with you about your social media strategy, so please do not hesitate to call me on +44 7736 446 357 or send me an email to christophe[dot]langlois[at]visible-banking[dot]com.
Visible Banking Interviews 2.0
I invite you to check the list of my video interviews with some of the most inspiring entrepreneurs in online finance and the social media champions in the finance industry.