in

Social Media Influences 70% Of Investors For Personal Finance And Investing [REPORT]

Social Media Influences Seventy Percent Of Investors For Personal Finance And Investing

Social media influences 70% of investors for their personal finance and investing decisions, reflecting the importance of a strong social media strategy for fund distributors and asset managers.

Social Media Influences Seventy Percent Of Investors For Personal Finance And InvestingAccording to a report conducted by Cogent Research (@cogentresearch) based on a survey of over 4,000 investors with more than $100,000 investible assets, 34% of affluent investors use social networking sites such as Twitter, YouTube, Facebook, LinkedIn, and company blogs for personal finance and investing (PF&I) purposes.

Investors who use social media for PF&I purposes use various platforms in forming first impressions about providers and seeking advice on investment decisions, in addition to conducting researches on products, companies, and investing.

According to Remy Domler Morrison, co-author and Project Director of the report, social media motivates investors to engage more with their investment firm representatives and advisors, leading to more asset gathering opportunities for providers.

However, the investors’ use of social media for PF&I have both positive and negative impacts for financial companies. While it increases the opportunity to develop relationships and trust, it also presents the risk of negative feedback.

Tony Ferreira, Managing Director of Cogent Research, said that positive comment and favourable investment decisions come with the possibility of damaging the content, but the larger risk is on ignoring the negative comments.

The top three brands with a higher ratio of favourable brand-related content on social media are Fidelity Investments (@Fidelity), ING (@ING_USA), and Vanguard (@Vanguard_Group).

Key Stats:

  • Social media influences 70% of investors for personal finance and investing
  • 34% of the over 4,000 investors with $100,000 investible assets use social media for PF&I purposes

Top 10 Brands with the Highest Positive to Negative Impressions Ratio via Social Media

  1. Fidelity Investments (@Fidelity)
  2. ING (@ING_USA)
  3. Vanguard (@Vanguard_Group)
  4. USAA (@usaa)
  5. Charles Schwab (@CharlesSchwab)
  6. John Hancock (@JohnHancockJobs)
  7. American Funds
  8. Wells Fargo (@WellsFargo)
  9. T. Rowe Price (@TRowePrice)
  10. Janus (@JanusCapital)

Remy Domler Morrison, Cogent Research Project Director and co-author of the report: “Today’s investors’ are scrutinizing ‘traditional’ sources with content and commentary they are finding through social networks, and are becoming much more critical and conversant when it comes to their investment choices.”

Tony Ferreira, Cogent Research Managing Director: “For every positive comment and favourable investment decision comes the possibility for damaging content. However, the larger risk to a firm is ignoring negative comments that may already exist.”

Covered by my Visible Banking Team
__________________________________________________________________________________________________________

Do you agree that social media now has a significant amount of influence on private investors?  Is your financial institution equipped to connect, engage and empower those investors on digital channels like twitter, linkedin, youtube or even facebook?  And as an investor, are you planning to do some social media research before making your next important investment decision?

We invite you to share your thoughts about the impact of social media and the financial industry, here, via twitter or on our Facebook page.

[tweet https://twitter.com/Visible_Banking/status/306389050376482817]

What do you think?

0 points
Upvote Downvote

Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on VisibleBanking.com are his own, not necessarily his employer's.


Warning: Illegal string offset 'scheme' in /home/visibleb/public_html/wp-content/themes/bimber/includes/plugins/facebook-comments.php on line 271

Warning: Illegal string offset 'posts' in /home/visibleb/public_html/wp-content/themes/bimber/includes/plugins/facebook-comments.php on line 194

Warning: Illegal string offset 'pages' in /home/visibleb/public_html/wp-content/themes/bimber/includes/plugins/facebook-comments.php on line 195

Warning: Illegal string offset 'posts' in /home/visibleb/public_html/wp-content/themes/bimber/includes/plugins/facebook-comments.php on line 198

Leave a Reply

Your email address will not be published. Required fields are marked *

Loading…

0

Warning: Illegal string offset 'scheme' in /home/visibleb/public_html/wp-content/themes/bimber/includes/plugins/facebook-comments.php on line 271

Warning: Illegal string offset 'html5' in /home/visibleb/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 49

Warning: Illegal string offset 'linklove' in /home/visibleb/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 50

Warning: Illegal string offset 'posts' in /home/visibleb/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 51

Warning: Illegal string offset 'pages' in /home/visibleb/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 52

Warning: Illegal string offset 'homepage' in /home/visibleb/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 53

Warning: Illegal string offset 'count' in /home/visibleb/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 54

Warning: Illegal string offset 'commentcount' in /home/visibleb/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 55

Warning: Illegal string offset 'posts' in /home/visibleb/public_html/wp-content/plugins/facebook-comments-plugin/class-frontend.php on line 57
Top 5 Financial Services Harlem Shake Videos on Visible Banking

5 Financial Services Harlem Shake Videos: Fun Bankers, Investors, Insurance Agents!

Sandy Storm Help Team Taps Social Media Insurance To Accelerate Claims Payment

Sandy Storm Help Team Taps Social Media Insurance To Accelerate Claims Payment