An American Express survey in Australia revealed that small businesses benefit when using social media and e-commerce.
Only 23% of the 1000 Australian small businesses have grown through social media and a third claimed that only 45% of their total revenues came from e-commerce. The survey has also found that 54% gained new customers through social media, 51% raised brand awareness, and 40% generated new sales.
According to American Express’ head of marketing and customer engagement, Amelia Zaina, Australian business owners consider Facebook pages and company websites as the most effective marketing channels. Also, they see e-commerce as a worthwhile investment that provides long-term benefits.
However, the survey also revealed that 40% of small business owners as such in construction, health, community, finance and insurance find e-commerce irrelevant. Some are also doubtful on how to approach e-commerce with their main concerns on customer privacy and payment platform issues.
Fortunately, the internet offers limitless opportunities for small business owners. This will make those are not comfortable with e-commerce make use of these online opportunities offered by social media to promote their products or services and grow their businesses.
- Only 23% of the 1,000 businesses surveyed said that their business has grown because of social media
- One-third of the 1,000 business claimed that 45% of their total revenues come from e-commerce
- 54% also gained customers using social media
- 51% of businesses raised brand awareness
- 40% generated new sales
- 40% of businesses in construction, health, finance and insurance find e-commerce irrelevant
Amelia Zaina, American Express Head of Marketing and Customer Engagement, Small Business Services: “Australian business owners cite company websites and Facebook pages as the most effective marketing channels.”
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