With its ‘Social’ Credit Card is Citi More Innovative than Amex or Barclaycard?

Last week, Citbank Singapore proudly announced the launch of its new ‘social’ credit card, ‘Clear 24/7’.  Basically, the bank aims to urge its card holders to spread the word around them on the likes of facebook or twitter about the card and its perks, and reward them for doing so.

Citi’s new long term social strategy involves monthly contests on facebook and to support the launch, an initial contest to become a ‘Social A Lister’.

I shared my initial thoughts in a short video where I mentioned two other recent social media innovations from American Express and Barclaycard US.

To better leverage the 1.5 million Facebook users under the age of 35 in Singapore, Citibank has launched its Clear Platinum Card which allows Facebook users to ‘check-in’, win badges (gamification), gain rewards, and earn points which can then be converted into Citibank dollars through its Clear 24.7 Facebook app.

I invite you to watch my video available on our official YouTube Channel.

Companies mentioned: Citi Singapore, American Express, Barclaycard, Chase.

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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